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PRCA Practice Guides eBook Series

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  • Crisis Communications Management

    by Adrian Wheeler, PRCA ...
    Series series PRCA Practice Guides
    Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder ... Read more

    $16.99 USD

  • Writing for the Media

    by Adrian Wheeler ...
    Series series PRCA Practice Guides
    This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ... Read more

    $15.99 USD