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First-Party Data Activation

Modernize your marketing data platform

by Alina D. Magauova, Oscar Kennis, David H. Joosten ...

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, and where to focus your data-driven marketing efforts. You'll discover how the world’s most tech-savvy brands effectively ... Read more

$49.99 USD

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a deep understanding of who your customers are, what resonates with them, and where to focus your data-driven marketing efforts. You'll discover how the world’s most tech-savvy brands effectively
... Read more
The Quick Python Book, Fourth Edition

Write modern professional Python

by Naomi Ceder ...

A fast-paced introduction to Python for intermediate developers–now with coverage of generative AI!For over 25 years, The Quick Python Book has been one of the best Python books money can buy. It concisely covers programming basics, while introducing Python's comprehensive standard library and unique features in depth and detail. In this fourth edition, you’ll find new coverage of AI coding tools ... Read more

$49.99 USD

A fast-paced introduction to Python for intermediate developers–now with coverage of generative AI!For over 25 years, The Quick Python Book has been one of the best Python books money can buy. It concisely covers programming basics, while introducing Python's comprehensive standard library and unique features in depth and detail. In this fourth edition, you’ll find new coverage of AI coding tools
... Read more
Transformers in Action

by Nicole Koenigstein ...

Understand the architecture that underpins today’s most powerful AI models.Transformers are the superpower behind large language models (LLMs) like ChatGPT, Gemini, and Claude. Transformers in Action gives you the insights, practical techniques, and extensive code samples you need to adapt pretrained transformer models to new and exciting tasks.Inside Transformers in Action you’ll learn:How ... Read more

$43.99 USD

Understand the architecture that underpins today’s most powerful AI models.Transformers are the superpower behind large language models (LLMs) like ChatGPT, Gemini, and Claude. Transformers in Action gives you the insights, practical techniques, and extensive code samples you need to adapt pretrained transformer models to new and exciting tasks.Inside Transformers in Action you’ll learn:How
... Read more
PowerShell in Depth

by Don Jones, Jeffery Hicks, Richard Siddaway ...

SummaryPowerShell in Depth, Second Edition is the go-to reference for administrators working with Windows PowerShell. Every major technique, technology, and tactic is carefully explained and demonstrated, providing a hands-on guide to almost everything an admin would do in the shell. Written by three experienced authors and PowerShell MVPs, this is the PowerShell book you'll keep next to your ... Read more

$49.99 USD

SummaryPowerShell in Depth, Second Edition is the go-to reference for administrators working with Windows PowerShell. Every major technique, technology, and tactic is carefully explained and demonstrated, providing a hands-on guide to almost everything an admin would do in the shell. Written by three experienced authors and PowerShell MVPs, this is the PowerShell book you'll keep next to your
... Read more
Practical Recommender Systems

by Kim Falk ...

SummaryOnline recommender systems help users find movies, jobs, restaurants-even romance! There's an art in combining statistics, demographics, and query terms to achieve results that will delight them. Learn to build a recommender system the right way: it can make or break your application!About the TechnologyRecommender systems are everywhere, helping you find everything from movies to jobs, ... Read more

$49.99 USD

SummaryOnline recommender systems help users find movies, jobs, restaurants-even romance! There's an art in combining statistics, demographics, and query terms to achieve results that will delight them. Learn to build a recommender system the right way: it can make or break your application!About the TechnologyRecommender systems are everywhere, helping you find everything from movies to jobs,
... Read more
ArcGIS Web Development

by Rene Rubalcava ...

SummaryArcGIS Web Development is an example-rich tutorial designed to teach developers to use the ArcGIS JavaScript API to build custom GIS web applications.About the TechnologyNow you can unshackle your GIS application from a workstation! Using the ArcGIS JavaScript API, developers can build mobile and web-based maps and applications driven by ArcGIS data and functionality. Experienced ArcGIS ... Read more

$49.99 USD

SummaryArcGIS Web Development is an example-rich tutorial designed to teach developers to use the ArcGIS JavaScript API to build custom GIS web applications.About the TechnologyNow you can unshackle your GIS application from a workstation! Using the ArcGIS JavaScript API, developers can build mobile and web-based maps and applications driven by ArcGIS data and functionality. Experienced ArcGIS
... Read more
Deep Learning with Structured Data

by Mark Ryan ...

Deep Learning with Structured Data teaches you powerful data analysis techniques for tabular data and relational databases.SummaryDeep learning offers the potential to identify complex patterns and relationships hidden in data of all sorts. Deep Learning with Structured Data shows you how to apply powerful deep learning analysis techniques to the kind of structured, tabular data you'll find in the ... Read more

$49.99 USD

Deep Learning with Structured Data teaches you powerful data analysis techniques for tabular data and relational databases.SummaryDeep learning offers the potential to identify complex patterns and relationships hidden in data of all sorts. Deep Learning with Structured Data shows you how to apply powerful deep learning analysis techniques to the kind of structured, tabular data you'll find in the
... Read more
Build a Robo-Advisor with Python (From Scratch)

by Rob Reider ...

Take control of your wealth management by building your own reliable, effective, and automated financial advisor tool.Automated digital financial advisors—also called robo-advisors—manage billions of dollars in assets. Follow the step-by-step instructions in this hands-on guide, and you’ll learn to build your robo-advisor capable of managing a real investing strategy.In Build a Robo-Advisor with ... Read more

$49.99 USD

Take control of your wealth management by building your own reliable, effective, and automated financial advisor tool.Automated digital financial advisors—also called robo-advisors—manage billions of dollars in assets. Follow the step-by-step instructions in this hands-on guide, and you’ll learn to build your robo-advisor capable of managing a real investing strategy.In Build a Robo-Advisor with
... Read more
Machine Learning Engineering in Action

by Ben Wilson ...

Field-tested tips, tricks, and design patterns for building machine learning projects that are deployable, maintainable, and secure from concept to production.In Machine Learning Engineering in Action, you will learn:Evaluating data science problems to find the most effective solutionScoping a machine learning project for usage expectations and budgetProcess techniques that minimize wasted effort ... Read more

$58.99 USD

Field-tested tips, tricks, and design patterns for building machine learning projects that are deployable, maintainable, and secure from concept to production.In Machine Learning Engineering in Action, you will learn:Evaluating data science problems to find the most effective solutionScoping a machine learning project for usage expectations and budgetProcess techniques that minimize wasted effort
... Read more
Real-World Machine Learning

by Henrik Brink, Joseph Richards, Mark Fetherolf ...

SummaryReal-World Machine Learning is a practical guide designed to teach working developers the art of ML project execution. Without overdosing you on academic theory and complex mathematics, it introduces the day-to-day practice of machine learning, preparing you to successfully build and deploy powerful ML systems.About the TechnologyMachine learning systems help you find valuable insights and ... Read more

$49.99 USD

SummaryReal-World Machine Learning is a practical guide designed to teach working developers the art of ML project execution. Without overdosing you on academic theory and complex mathematics, it introduces the day-to-day practice of machine learning, preparing you to successfully build and deploy powerful ML systems.About the TechnologyMachine learning systems help you find valuable insights and
... Read more
Graph Neural Networks in Action

by Keita Broadwater, Namid Stillman ...

Series series In Action
A hands-on guide to powerful graph-based deep learning models.Graph Neural Networks in Action teaches you to build cutting-edge graph neural networks for recommendation engines, molecular modeling, and more. This comprehensive guide contains coverage of the essential GNN libraries, including PyTorch Geometric, DeepGraph Library, and Alibaba’s GraphScope for training at scale.In Graph Neural ... Read more

$58.99 USD

A hands-on guide to powerful graph-based deep learning models.Graph Neural Networks in Action teaches you to build cutting-edge graph neural networks for recommendation engines, molecular modeling, and more. This comprehensive guide contains coverage of the essential GNN libraries, including PyTorch Geometric, DeepGraph Library, and Alibaba’s GraphScope for training at scale.In Graph Neural
... Read more
Excel Datenanalyse für Dummies

by Stephen L. Nelson, E. C. Nelson ...

Series series Für Dummies
Sie haben manchmal den Eindruck, Sie ertrinken in Daten? Kennen Sie schon die großartigen Datenanalysewerkzeuge von Excel? Stephen L. Nelson und Elizabeth C. Nelson zeigen Ihnen, wie Sie zu Ihren Daten PivotTables und PivotCharts erstellen, welche Excel-Funktionen zu Statistik und Finanzwesen es gibt und wie Sie Excel mit Daten aus externen Datenbanken nutzen. Erfahren Sie endlich, was all die ... Read more

$27.50 USD

Sie haben manchmal den Eindruck, Sie ertrinken in Daten? Kennen Sie schon die großartigen Datenanalysewerkzeuge von Excel? Stephen L. Nelson und Elizabeth C. Nelson zeigen Ihnen, wie Sie zu Ihren Daten PivotTables und PivotCharts erstellen, welche Excel-Funktionen zu Statistik und Finanzwesen es gibt und wie Sie Excel mit Daten aus externen Datenbanken nutzen. Erfahren Sie endlich, was all die
... Read more
Data Control

Major Challenge for the Digital Society

by Jean-Louis Monino ...

Businesses are becoming increasingly aware of the importance of data and information. As such, they are eager to develop ways to �manage� them, to enrich them and take advantage of them. Indeed, the recent explosion of a phenomenal amount of data, and the need to analyze it, brings to the forefront the well-known hierarchical model: �Data, Information, Knowledge�.�Data� this new intangible manna ... Read more

$142.00 USD

Businesses are becoming increasingly aware of the importance of data and information. As such, they are eager to develop ways to �manage� them, to enrich them and take advantage of them. Indeed, the recent explosion of a phenomenal amount of data, and the need to analyze it, brings to the forefront the well-known hierarchical model: �Data, Information, Knowledge�.�Data� this new intangible manna
... Read more
Python Data Analysis Cookbook

Clean, scrape, analyze, and visualize data with the power of Python!

by Ivan Idris ...

Over 140 practical recipes to help you make sense of your data with ease and build production-ready data appsKey FeaturesAnalyze Big Data sets, create attractive visualizations, and manipulate and process various data typesPacked with rich recipes to help you learn and explore amazing algorithms for statistics and machine learningAuthored by Ivan Idris, expert in python programming and proud ... Read more

$41.99 USD or Free with Kobo Plus

Over 140 practical recipes to help you make sense of your data with ease and build production-ready data appsKey FeaturesAnalyze Big Data sets, create attractive visualizations, and manipulate and process various data typesPacked with rich recipes to help you learn and explore amazing algorithms for statistics and machine learningAuthored by Ivan Idris, expert in python programming and proud
... Read more
R Programming Fundamentals

Deal with data using various modeling techniques

by Kaelen Medeiros ...

Study data analysis and visualization to successfully analyze data with RKey FeaturesGet to grips with data cleaning methodsExplore statistical concepts and programming in R, including best practicesBuild a data science project with real-world examplesBook DescriptionR Programming Fundamentals, focused on R and the R ecosystem, introduces you to the tools for working with data. You’ll start by ... Read more

$27.99 USD or Free with Kobo Plus

Study data analysis and visualization to successfully analyze data with RKey FeaturesGet to grips with data cleaning methodsExplore statistical concepts and programming in R, including best practicesBuild a data science project with real-world examplesBook DescriptionR Programming Fundamentals, focused on R and the R ecosystem, introduces you to the tools for working with data. You’ll start by
... Read more
Corpus-based Studies in Specialized Discourses

Edited by Francisco Alonso-Almeida, Begoña Bellés-Fortuño ...

Series Book 313 - Linguistic Insights
This book illustrates the complex ways language operates within specific professional and academic contexts. Through a series of meticulously conducted corpus-based studies, the volume explores the unique linguistic features and rhetorical strategies that characterize specialized discourses across various fields, including medicine, engineering, and the humanities. It examines key aspects such as ... Read more

$74.69 USD

This book illustrates the complex ways language operates within specific professional and academic contexts. Through a series of meticulously conducted corpus-based studies, the volume explores the unique linguistic features and rhetorical strategies that characterize specialized discourses across various fields, including medicine, engineering, and the humanities. It examines key aspects such as
... Read more
Prática Da Inteligência Artificial

by Carujo ...

Esta obra é um guia abrangente e prático para quem deseja mergulhar no fascinante mundo da Inteligência Artificial (IA). Conceitos fundamentais e técnicas mais avançadas. Uma visão completa em termos de aplicação prática da IA em diversas áreas. Um convite muito atrativo para embarcar nesta viagem excitante. Esteja preparado para explorar, experimentar e aplicar os conhecimentos, criar soluções ... Read more

$5.99 USD or Free with Kobo Plus

Esta obra é um guia abrangente e prático para quem deseja mergulhar no fascinante mundo da Inteligência Artificial (IA). Conceitos fundamentais e técnicas mais avançadas. Uma visão completa em termos de aplicação prática da IA em diversas áreas. Um convite muito atrativo para embarcar nesta viagem excitante. Esteja preparado para explorar, experimentar e aplicar os conhecimentos, criar soluções
... Read more
Salesforce – Guida a report e dashboard

Definire le decisioni aziendali con i dati del CRM

by David Carnes ...

Analisi efficaci, ripetibili e approfondite sono la chiave del ROI nei sistemi di gestione delle relazioni con i clienti (CRM). Molte organizzazioni, tuttavia, non dispongono degli strumenti di reporting automatizzati necessari per gestire le loro attività e scelgono invece di manipolare i dati in Excel. Ma c’è un modo migliore. Gli strumenti di reporting standard di Salesforce offrono una ricca ... Read more

$43.99 USD

Analisi efficaci, ripetibili e approfondite sono la chiave del ROI nei sistemi di gestione delle relazioni con i clienti (CRM). Molte organizzazioni, tuttavia, non dispongono degli strumenti di reporting automatizzati necessari per gestire le loro attività e scelgono invece di manipolare i dati in Excel. Ma c’è un modo migliore. Gli strumenti di reporting standard di Salesforce offrono una ricca
... Read more
Big Data and Cloud Computing

Select Proceedings of ICBCC 2022

Edited by Neelanarayanan Venkataraman, Lipo Wang, Xavier Fernando, Ahmed F. Zobaa ...

Series series Springer Nature Proceedings excluding Computer Science
The book presents papers from the 7th International Conference on Big Data and Cloud Computing Challenges (ICBCC 2022). The book includes high-quality, original research on various aspects of big data and cloud computing, offering perspectives from the industrial and research communities on addressing the current challenges in the field. This book discusses key issues and highlights recent ... Read more

$287.99 USD

The book presents papers from the 7th International Conference on Big Data and Cloud Computing Challenges (ICBCC 2022). The book includes high-quality, original research on various aspects of big data and cloud computing, offering perspectives from the industrial and research communities on addressing the current challenges in the field. This book discusses key issues and highlights recent
... Read more
Distributed Data Services

Fundamentals and Practices

by Zichen Xu ...

Series series Computer Science (R0)
The book explores core concepts, technologies, and challenges of distributed data services. It aims to provide researchers, engineers, and students with a deep understanding of theoretical foundations and practical applications in distributed data systems. The book covers four main aspects: transaction models, processing languages, consistency mechanisms, and system architectures, exploring ... Read more

$179.99 USD

The book explores core concepts, technologies, and challenges of distributed data services. It aims to provide researchers, engineers, and students with a deep understanding of theoretical foundations and practical applications in distributed data systems. The book covers four main aspects: transaction models, processing languages, consistency mechanisms, and system architectures, exploring
... Read more
Spatial Networking in the United Physical, Virtual, and Mental World

by Peter S. Sapaty ...

Series series Engineering (R0)
The current book chooses graphs and networks as primary and global research objectives after reviewing different types and areas of networking and existing works on graph and network operations. The ideas of this book originate from the WAVE approach which allowed us, more than half a century ago, to implement citywide heterogeneous computer networks and solve distributed problems on them in ... Read more

$143.99 USD

The current book chooses graphs and networks as primary and global research objectives after reviewing different types and areas of networking and existing works on graph and network operations. The ideas of this book originate from the WAVE approach which allowed us, more than half a century ago, to implement citywide heterogeneous computer networks and solve distributed problems on them in
... Read more
Innovative Technologies in Intelligent Systems and Industrial Applications

CITISIA 2023

Edited by Subhas Chandra Mukhopadhyay, S.M. Namal Arosha Senanayake, P. W. C. Prasad ...

Series series Springer Nature Proceedings excluding Computer Science
This book presents the proceedings of the 8th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Sydney, Australia and Kuala Lumpur, Malaysia, on November 16-18, 2023. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid ... Read more

$296.99 USD

This book presents the proceedings of the 8th International Conference on Innovative Technologies in Intelligent Systems & Industrial Application (CITISIA), held in virtual mode in Sydney, Australia and Kuala Lumpur, Malaysia, on November 16-18, 2023. It showcases advances and innovations in Industry 4.0, smart society 5.0, mobile technologies, smart manufacturing, smart data fusion, hybrid
... Read more
Azure Strategy and Implementation Guide

Up-to-date information for organizations new to Azure

by Peter De Tender, Greg Leonardo, Jason Milgram ...

Learn Azure's cloud capabilities with the help of this introductory guide to employing Azure for your cloud infrastructure needs.Key FeaturesGet a clear overview of Azure's capabilities and benefits, and learn how to get started efficientlyDevelop the ability to opt for cloud architecture and design that best fits your organizationLeverage Azure opportunities for cost savings and optimizationBook ... Read more

$36.99 USD or Free with Kobo Plus

Learn Azure's cloud capabilities with the help of this introductory guide to employing Azure for your cloud infrastructure needs.Key FeaturesGet a clear overview of Azure's capabilities and benefits, and learn how to get started efficientlyDevelop the ability to opt for cloud architecture and design that best fits your organizationLeverage Azure opportunities for cost savings and optimizationBook
... Read more
Trends and Innovations in Information Systems and Technologies

Volume 1

Edited by Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, Irena Orovic, Fernando Moreira ...

Series series Springer Nature Proceedings excluding Computer Science
This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020.WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern ... Read more

$188.99 USD

This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020.WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern
... Read more

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