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  • A Deeper Truth

    The New Science of Innovation, Human Choice and Societal Scale Behavior

    de Tim Stroh ...
    A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Ist die Wahrheit nicht das, was wir sehen?

    Hat Ferdinand von Schirach recht?

    de Tim Stroh ...
    Der Schriftsteller Ferdinand von Schirach behauptet, dass die Wahrheit nicht das ist, was wir sehen.Ist das der Fall?Gibt es wissenschaftliche Belege dafür, dass wir ein falsches Bild von der Realität haben?Hat Ferdinand von Schirach mit seiner Aussage recht? ... Leer más

    $3.99 USD o gratis con Kobo Plus

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  • Think Like a Freak

    The Authors of Freakonomics Offer to Retrain Your Brain

    The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and ... Leer más

    $14.99 USD

  • The Wisdom of Crowds

    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Leer más

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  • This is Service Design Thinking

    Basics-Tools-Cases

    Edición de Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

    $28.99 USD

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    de Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Leer más

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  • Predictive Analytics

    The Power to Predict Who Will Click, Buy, Lie, or Die

    de Eric Siegel ...
    "Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 9 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predic... ... Leer más

    $17.00 USD

  • Big Data in Practice

    How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

    de Bernard Marr ...
    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data ... Leer más

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  • The Waste Makers

    de Vance Packard ...
    An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.The Waste Makers was the first book to probe the increasing commercialization of ... Leer más

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  • Brandjam

    Humanizing Brands Through Emotional Design

    de Marc Gobe ...
    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects ... Leer más

    $15.99 USD

  • The Complete Idiot's Guide to Target Marketing

    Get on Board with the Latest and Most Effective Techniques

    Twenty-first century tools and tactics to get the word outYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right ... Leer más

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  • What Makes People Tick

    How to Understand Yourself and Others

    de Des Hunt ...
    This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover:• Your own personality style and the style of those you live and work with• How to see yourself as others see you• The strengths, shortcomings and hidden talents of the different styles• What style is best suited to what job• How to pick another’s style within 30 seconds ... Leer más

    $4.99 USD o gratis con Kobo Plus