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1 - 12 de 12 resultados para “prca”
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  • Reputation Management

    The Future of Corporate Communications and Public Relations

    de Tony Langham, PRCA ...
    Series series PRCA Practice Guides
    A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals ... Leer más

    $24.99 USD

  • Crisis Communications Management

    de Adrian Wheeler, PRCA ...
    Series series PRCA Practice Guides
    Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder ... Leer más

    $16.99 USD

  • Digital PR

    de Danny Whatmough, PRCA ...
    Series series PRCA Practice Guides
    Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that ... Leer más

    $22.99 USD

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  • OPEN

    How we'll work, live and learn in the future

    de David Price ...
    What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and ... Leer más

    $6.99 USD

  • The Fish Rots From The Head

    The Crisis in our Boardrooms: Developing the Crucial Skills of the Competent Director

    de Bob Garratt ...
    As a Chinese proverb says 'The fish rots from the head' and so it is with businesses and other organisations - the buck starts and stops in the boardroom. This third edition of Bob Garratt's bestselling book that highlights the importance of effective corporate governance has been extensively updated following the corporate scandals of the early 2000s - Enron, WorldCom, Tyco - and the abysmal ... Leer más

    $11.99 USD

  • Think Write Grow

    How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

    de Grant Butler ...
    In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book ... Leer más

    $25.00 USD

  • Masters of Management

    How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse

    de Adrian Wooldridge ...
    "A tour de force of management theory . . . An insightful, hard-headed, and amusing guide . . . should be required reading for every student of business." —Lynda Gratton, author of The 100-Year LifeIn 1996, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and ... Leer más

    Antes $12.99 USD Ahora $2.99 USD o gratis con Kobo Plus

  • Management across Cultures

    de Luciara Nardon, Ramanie Samaratunge, Subramaniam Ananthram, Di Fan, Ying Lu, Richard M. Steers, Carlos J. Sanchez-Runde ...
    This first Australasian edition of the popular text Management across Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, the text encourages students to acquire skills in multicultural competence that will be highly valued by their future ... Leer más

    $72.99 USD

  • Anarchists in the Boardroom

    How social media and social movements can help your organisation to be more like people

    de Liam Barrington-Bush ...
    Change how we organise. Change the world.There are lessons emerging all around us, in the new social movements that have swept the globe, and in the organising patterns found on social media.Could Twitter and Occupy help our NGOs, charities, trade unions and voluntary organisations to both stay relevant in the times ahead and live our values through the ways that we organise?‘Anarchists in the ... Leer más

    $10.73 USD

  • Exploring Public Relations and Management Communication

    de Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Leer más

    $35.99 USD

  • Crisis, Issues and Reputation Management

    de Andrew Griffin ...
    Series series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Leer más

    $41.99 USD

  • Dark Art

    The Changing Face of Public Relations

    de Tim Burt ...
    An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the ... Leer más

    $11.99 USD o gratis con Kobo Plus