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  • Migration and Transnationalism Between Switzerland and Bulgaria

    Series series Social Sciences (R0)
    This book explores trends in migration from Bulgaria to Switzerland since Bulgaria joined the European Union (EU) in 2007. Due to several unique factors, this in-depth case study provides a basis for understanding transnational migration in a wider European context. Bulgarians represent a fairly small community within Switzerland, and are quite scattered throughout the country. They come from ... Leer más

    $89.09 USD

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  • Affiliate Marketing Start Up

    Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are ... Leer más

    $2.99 USD

  • Market Research In A Week

    Market Research In Seven Simple Steps

    Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy ... Leer más

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  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    de Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Leer más

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  • Qualitative Consumer and Marketing Research

    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Leer más

    $93.59 USD

  • It's Complicated - The Power of Facebook

    Short descriptionThe 'Power of Facebook' explains every aspect of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with one eye always towards the future, and always facts and opinions from all sides. What exactly is happening with us on Facebook?Addressing the platform in terms of our restless controlling libido, ... Leer más

    $9.99 USD

  • Intellectual Property Rights in China

    Series series Business and Management (R0)
    This Guide is a detailed overview of all aspects of IPR and protection in China. Produced in association with AWS, the Austrian Federal Bank’s specialist IPR unit based in Shanghai, this is an essential work for any businessman trading with or conducting business in China. From covering protocol for dealing with Trade Fairs, to the application processes for trademarks, patents, copyright and ... Leer más

    $49.99 USD

  • Qualitative Research Methods in Public Relations and Marketing Communications

    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for ... Leer más

    $82.99 USD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Leer más

    $89.09 USD

  • The Myanmar Economy

    Its Past, Present and Prospects

    Edición de Konosuke Odaka ...
    Series series Economics and Finance (R0)
    With motivated human resources and a rich natural bounty, Myanmar is expected to take off with sustained growth and eventually attain a unique welfare state. On the basis of the authors’ field surveys and innumerable dialogues with public officials, private professionals, scholars, and others, in addition to intensive desk studies since around 2000, the present volume lays out the essential ... Leer más

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  • Managing Social Media and Consumerism

    The Grapevine Effect in Competitive Markets

    de . Rajagopal ...
    Series series Business and Management (R0)
    Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. ... Leer más

    $89.99 USD

  • Advancing Women in Science

    An International Perspective

    Series series Business and Management (R0)
    Many countries have implemented policies to increase the number and quality of scientific researchers as a means to foster innovation and spur economic development and progress. To that end, grounded in a view of women as a rich, yet underutilized knowledge and labor resource, a great deal of recent attention has focused on encouraging women to pursue education and careers in science — even in ... Leer más

    $89.09 USD