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“james hayton”

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  • PhD

    An uncommon guide to research, writing & PhD life

    de James Hayton ...
    If the aim of a PhD is to develop the skills of a professional academic researcher, how should you go about it? Using the principles of skill development as a foundation, this book provides a unique approach to the most common challenges of PhD research, including: - Getting to know the literature in your field - Developing your research ideas - Becoming a better academic writer - Coping with the ... Leer más

    $9.99 USD

  • Global Entrepreneurship

    Case Studies of Entrepreneurial Firms Operating around the World

    Edición de James Hayton, Carlo Salvato, Mathew J. Manimala ...
    Entrepreneurs around the world are encouraged and held up as the new deliverers of economic growth in turbulent times. Entrepreneurship is taught globally, but often without much reference to the truly global array of cases and examples that can provide helpful insights for international students in particular.This collection brings together expert entrepreneurship scholars to provide a collection ... Leer más

    $91.99 USD

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  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    de Richard Dobbs, James Manyika, Jonathan Woetzel ...
    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Global Marketing, Global Edition

    de Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Leer más

    $42.99 USD

  • Creating Cohousing

    Building Sustainable Communities

    de Kathryn McCamant, Charles Durrett ...
    The cohousing "bible" by the US originators of the concept.A man's home is his castle. But demographic and economic changes haveturned our castles into islands. How can we regain the elements of the traditional village – family, cooperation, community and a sense of belonging – within the context of 21st century life?Creating Cohousing: Building Sustainable Communities is an in-depth exploration ... Leer más

    $25.99 USD

  • Strategic Hospitality Leadership

    The Asian Initiative

    Edición de Russell Arthur Smith, Judy Siguaw ...
    Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.The book is an invaluable resource of reference and ... Leer más

    $26.99 USD

  • Who Cares Wins

    How to enhance your bottom line through socially responsible business

    de David Jones ...
    Series series Financial Times Series
    Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. ... Leer más

    $12.99 USD

  • Global Brand Strategy

    World-wise Marketing in the Age of Branding

    de Jan-Benedict Steenkamp ...
    Series series Business and Management (R0)
    Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home ... Leer más

    $53.99 USD

  • International Hospitality Management

    de Alan Clarke, Wei Chen ...
    International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and ... Leer más

    $84.99 USD

  • All Business Is Local

    Why Place Matters More Than Ever in a Global, Virtual World

    de John A. Quelch, Katherine E. Jocz ...
    Why businesses should never underestimate the power of place.Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, ... Leer más

    $15.99 USD

  • Management of Tourism and Hospitality Services

    Second Edition

    de Rebecca Dei Mensah, Ishmael Mensah ...
    What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to ... Leer más

    $5.99 USD

  • International Marketing and Export Management

    de Gerald Albaum, Edwin Duerr, Alexander Josiassen ...
    Key features include:A thorough outline of the international environment that firms and consumers find themselves in.In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context.Comprehensive coverage of international consumer behaviour such as country ... Leer más

    $44.99 USD