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  • Sustainability and ESG in Marketing

    SDG-Aligned Industry Case Studies

    Series series Business and Management (R0)
    This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG ... Leer más

    $89.09 USD

  • Consumers, Society and Marketing

    A Sustainability Perspective

    Series series Business and Management (R0)
    Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, ... Leer más

    $116.99 USD

  • Marketing Case Studies in Emerging Markets

    Contemporary Multi-industry Issues and Best-practices

    Series series Business and Management (R0)
    There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual ... Leer más

    $71.99 USD

  • Management of Shari’ah Compliant Businesses

    Case Studies on Creation of Sustainable Value

    Series series Business and Management (R0)
    Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers ... Leer más

    $49.99 USD

  • Services Marketing Cases in Emerging Markets

    An Asian Perspective

    Series series Business and Management (R0)
    This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, ... Leer más

    $71.99 USD

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  • Competitive Strategy

    Techniques for Analyzing Industries and Competitors

    Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter ... Leer más

    $34.99 USD

  • The Moral Imperative of School Leadership

    Edición de Michael Fullan ...
    Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded.Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded. ... Leer más

    $31.99 USD

  • On Competition

    Series series Harvard Business Review Book
    For the past two decades, Michael Porter's work has towered over the field of competitive strategy.On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Creating The World We Want To Live In

    How Positive Psychology Can Build a Brighter Future

    This book is about hope and a call to action to make the world the kind of place we want to live in. Our hope is to provoke conversation, and gently challenge possibly long-held views, beliefs, and ideologies about the way the world works and the people in that world.Written by eminent researchers and experienced practitioners, the book explores the principles that underpin living well, and gives ... Leer más

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  • The Principles of Islamic Banking

    This book is about the principles of Islamic banking. It explains the prohibition of Riba, and how the prohibition of usury was common to all monotheist religions. The use of Islamic laws in banking can bring together investors and managers; and also to explain mudarabah which is an arrangement where an investor entrusts his capital or merchandise to an agent. The book explains the belief of ... Leer más

    $8.99 USD

  • The New Sustainability Advantage

    Seven Business Case Benefits of a Triple Bottom Line - Tenth Anniversary Edition

    de Bob Willard ...
    The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81% within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.Fully revised and updated, this 10th anniversary edition clearly demonstrates that, by focusing on seven powerful ... Leer más

    $14.99 USD

  • Co-Creation for Sustainability

    The UN SDGs and the Power of Local Partnerships

    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... Leer más

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