Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Virtual Engagement

Managing Seamless Marketing with Technology

by Rajagopal ...

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Read more

$12.99 USD

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual
... Read more
Humanizing Digital Experience

Converging Cognitive Ergonomics and Technology in Modern Marketing

by Rajagopal ...

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Read more

$12.99 USD

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive
... Read more
Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making

by Rajagopal ...

Series series Business and Management (R0)
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the ... Read more

$152.99 USD

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the
... Read more
Artificial Intelligence and Entrepreneurship

Enhancing Competitiveness and Innovation in Emerging Markets

by Rajagopal, Ananya Rajagopal ...

Series series Business and Management (R0)
This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This ... Read more

$152.99 USD

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This
... Read more
Decisions in International Trade and Logistics

Corporate Diplomacy, Strategies, and Operations

by Rajagopal, Vladimir Zlatev ...

Series series Business and Management (R0)
This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Read more

$161.99 USD

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal)
... Read more
Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

by . Rajagopal ...

Series series Business and Management (R0)
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. ... Read more

$89.99 USD

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
... Read more
Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

by . Rajagopal ...

Series series Business and Management (R0)
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. ... Read more

$49.99 USD

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
... Read more
Artificial Intelligence Based Smart and Secured Applications

4th International Conference, ASCIS 2025, Gujarat, India, September 11–13, 2025, Revised Selected Papers, Part I

Edited by Sridaran Rajagopal, Priti Sajja, Rohit Thanki, Ajay Kumar ...

Series Book 1 - Springer Nature Proceedings excluding Computer Science
This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the ... Read more

$161.99 USD

This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the
... Read more
Proximity Marketing

Converging Community, Consciousness, and Consumption

by Rajagopal ...

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

$12.99 USD

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co
... Read more
Agile Marketing Strategies

New Approaches to Engaging Consumer Behavior

by Rajagopal ...

Series series Business and Management (R0)
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding ... Read more

$134.09 USD

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding
... Read more
The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

by . Rajagopal ...

Series series Business and Management (R0)
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. ... Read more

$89.99 USD

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
... Read more
Unmasking Invisible Challenges in Entrepreneurship

Five Game Changer Models

by Rajagopal, Ananya Rajagopal ...

Series series Business and Management (R0)
This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and global accessibility of markets to entrepreneurship in a digital interface. This book conceptualizes game changer models and argues that they play significant role in entrepreneurial development as a ... Read more

$44.99 USD

This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and global accessibility of markets to entrepreneurship in a digital interface. This book conceptualizes game changer models and argues that they play significant role in entrepreneurial development as a
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Business and Management (R0)

Get Through

Artificial Intelligence (R0)

Computational Intelligence Techniques

Business and Management (R0)

Biomedical and Life Sciences (R0)

Business and Management (R0)

Virtual Engagement

Humanizing Digital Experience

Contemporary Marketing Strategy

Artificial Intelligence and Entrepreneurship

Decisions in International Trade and Logistics

Managing Social Media and Consumerism

Architecting Enterprise

Artificial Intelligence Based Smart and Secured Applications

Proximity Marketing

Agile Marketing Strategies

The Butterfly Effect in Competitive Markets

Unmasking Invisible Challenges in Entrepreneurship

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Business and Management (R0)

Get Through

Artificial Intelligence (R0)

Computational Intelligence Techniques

Business and Management (R0)

Biomedical and Life Sciences (R0)

Business and Management (R0)

Show: