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Burb Appeal Too

by Tina Traster ...

Burb Appeal Too is a humorous collection of essays based on Tina Traster's newspaper columns about moving from the city to the suburbs. In these brief stories, Traster uses keen detail, humor and pathos to tell how she has embraced and navigated life in a rural suburb north of Manhattan. In these stories we meet nutty neighbors, bumbling town officials, new friends, a plethora of domestic and wild ... Read more

$2.99 USD

Burb Appeal Too is a humorous collection of essays based on Tina Traster's newspaper columns about moving from the city to the suburbs. In these brief stories, Traster uses keen detail, humor and pathos to tell how she has embraced and navigated life in a rural suburb north of Manhattan. In these stories we meet nutty neighbors, bumbling town officials, new friends, a plethora of domestic and wild
... Read more
Hits & Misses

New York Entrepreneurs Reveal Their Strategies

by Tina Traster ...

Decision-making is at the heart of running a company. As humans, we use our best judgment when we have an interest in making something work. Entrepreneurs – who tend to be especially motivated souls who view their companies as their babies – try to exact strategies that will grow and benefit their enterprises. Some entrepreneurs work single-handedly; others surround themselves with advisers. ... Read more

$3.99 USD

Decision-making is at the heart of running a company. As humans, we use our best judgment when we have an interest in making something work. Entrepreneurs – who tend to be especially motivated souls who view their companies as their babies – try to exact strategies that will grow and benefit their enterprises. Some entrepreneurs work single-handedly; others surround themselves with advisers.
... Read more
Rescuing Julia Twice

A Mother's Tale of Russian Adoption and Overcoming Reactive Attachment Disorder

by Tina Traster ...

In moving and refreshingly candid prose, Rescuing Julia Twice tells Traster's foreign-adoption story, from dealing with the bleak landscape and inscrutable adoption handlers in Siberia, to her feelings of inexperience and ambivalence at being a new mother in her early forties, to her growing realization over months then years that something was "not quite right" with her daughter, Julia, who ... Read more

$12.99 USD or Free with Kobo Plus

In moving and refreshingly candid prose, Rescuing Julia Twice tells Traster's foreign-adoption story, from dealing with the bleak landscape and inscrutable adoption handlers in Siberia, to her feelings of inexperience and ambivalence at being a new mother in her early forties, to her growing realization over months then years that something was "not quite right" with her daughter, Julia, who
... Read more

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Read more

$14.29 USD

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:•
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

$8.99 USD
The Million-Dollar, One-Person Business, Revised

Make Great Money. Work the Way You Like. Have the Life You Want.

by Elaine Pofeldt ...

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms.Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date ... Read more

$12.99 USD

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms.Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date
... Read more
How I Built This

The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

by Guy Raz ...

WALL STREET JOURNAL #1 Bestselling Business BookBased on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his co... ... Read more

$8.99 USD

WALL STREET JOURNAL #1 Bestselling Business BookBased on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his co...
... Read more
The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

$8.99 USD
Brandscaping

Unleashing the Power of Partnerships

by Andrew M. Davis ...

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies ... Read more

$9.99 USD or Free with Kobo Plus

In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies
... Read more
Better and Faster

The Proven Path to Unstoppable Ideas

by Jeremy Gutsche ...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from ... Read more

$5.99 USD

Also available as: Audiobook

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from
... Read more

Also available as: Audiobook
220 Best Franchises to Buy

The Essential Sourcebook for Evaluating the Best Franchise Opportunities

by The Philip Lief Group, Lynie Arden ...

Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your own business without running all the risks.Here are ... Read more

$5.99 USD

Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your own business without running all the risks.Here are
... Read more
Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Read more

$17.00 USD

Also available as: Audiobook

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
... Read more

Also available as: Audiobook

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“tina traster”

Burb Appeal Too

Hits & Misses

Rescuing Julia Twice

People who read these also enjoyed

Positioning: The Battle for Your Mind

The 22 Immutable Laws of Branding

The Million-Dollar, One-Person Business, Revised

How I Built This

The Fall of Advertising and the Rise of PR

Brandscaping

Better and Faster

220 Best Franchises to Buy

Differentiate or Die

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