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  • Marketing Driven Revenue Growth

    A Guide to Organic Growth

    by Donald R Lehmann, Scott Sanderude ...
    Series Book 3 - World Scientific Book Series in Marketing
    This book provides a readable and concise guide for anyone desiring to grow an existing business 'organically.' It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the ... Read more

    $41.99 USD