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Showing 1 - 12 of 44 results for “robert e hinson”
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  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... Read more

    $72.99 USD

  • Small Business and Entrepreneurial Development in Africa

    A Route to Sustained Economic Development

    Edited by Robert E. Hinson, Doreen Anyamesem Odame, Eric Kwame Adae, Kwame Adom ...
    Series series Business and Management (R0)
    This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at ... Read more

    $170.09 USD

  • New Public Management in Africa

    Contemporary Issues

    Edited by Robert E. Hinson, Nnamdi Madichie, Ogechi Adeola, Justice Nyigmah Bawole, Isaiah Adisa, Kwame Asamoah ...
    Series series Business and Management (R0)
    This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust ... Read more

    $134.99 USD

  • Sales Management

    A Primer for Frontier Markets

    by Robert E. Hinson, Ogechi Adeola, Abednego Feehi Okoe Amartey ...
    In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to ... Read more

    $44.29 USD

  • The Pianist's Dictionary

    by Maurice Hinson, Wesley Roberts ...
    From A to Z to middle C: An "essential reference" for piano students, teachers, players, and music lovers, with hundreds of definitions (E.L. Lancaster, Alfred Music).The Pianist's Dictionary is a handy and practical reference dictionary aimed specifically at pianists, teachers, students, and concertgoers. Prepared by Maurice Hinson and Wesley Roberts, this revised and expanded edition is a ... Read more

    $12.99 USD or Free with Kobo Plus

  • Marketing in Healthcare-Related Industries

    by Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, Emmanuel Mogaji ...
    Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly ... Read more

    $50.09 USD

  • Grace and the Cats

    by Robert Hinson ...
    Blurb Grace and the Cats is a book about a little girl and her two cats. It was written with beginning readers in mind. The effort was made to make it as simple and easy to read as possible. So enjoy! This is lovingly dedicated to my granddaughter Grace. ... Read more

    $8.99 USD

  • Customer Service Essentials

    Lessons for Africa and Beyond

    by Robert E. Hinson, Ogechi Adeola, Kojo Oppong Nkrumah, Charles Agyinarare, Kwame Adom ...
    Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for ... Read more

    $50.09 USD

  • Business-to-Business Marketing

    How to Understand and Succeed in Business Marketing in an Emerging Africa

    by Robert Hinson, Ogechi Adeola, Nnamdi Oguji, Richard Owusu ...
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africais a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive ... Read more

    $48.99 USD

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... Read more

    $116.99 USD

  • Redefining Public Relations in Emerging Markets

    Regional Insights from Africa, South America and Asia

    Edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Business and Management (R0)
    This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.The authors explore the unique ways organisations ... Read more

    $116.99 USD

  • Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

    The Realities of the Post COVID-19 Era

    Edited by Emelia Amoako Asiedu, Richard Kofi Asravor, Robert Ebo Hinson, George Oppong Ampong ...
    Series series Business and Management (R0)
    This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face ... Read more

    $179.99 USD