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“rick barrera”

Showing 1 - 12 of 12 results for “rick barrera”
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  • Overpromise and Overdeliver (Revised Edition)

    How to Design and Deliver Extraordinary Customer Experiences

    by Rick Barrera ...
    The Wall Street Journal and BusinessWeek bestseller-fully revised and updatedThe old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat ... Read more

    $4.99 USD

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  • Customer Success

    How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

    by Nick Mehta, Dan Steinman, Lincoln Murphy ...
    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • UnSelling

    The New Customer Experience

    by Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • When Digital Becomes Human

    The Transformation of Customer Relationships

    by Steven Van Belleghem ...
    WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first ... Read more

    $35.99 USD

  • Delivering Knock Your Socks Off Service

    by Performance Research Associates ...
    What is quality customer service, and how do you consistently deliver it for your customers? Discover the answers in this go-to guide for helping business professionals deliver outstanding customer service that keeps customers coming back.In this trusted customer service classic, the renowned business training and consulting services practice Performance Research Associates, Inc. lays bare the ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience

    by Hyken,Shep ...
    Customer service isnt a departmentits a philosophy that includes every person and aspect of the best and brightest companies. In a tough competitive and price-sensitive economy customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer Shep Hyken delivers seven powerful strategies that any ... Read more

    $8.99 USD or Free with Kobo Plus

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $23.39 USD

  • How To Successfully Implement CRM Technology

    by Floyd Salamino ...
    Frankly, too often, financial institutions find CRM to be a dose of bitter medicine. It shouldn't be. CRM can be just the right tonic, if taken in the right doses, to solve very specific maladies. This requires honest conversation and planning. ... Read more

    Free

  • Rethinking Reputation

    How PR Trumps Marketing and Advertising in the New Media World

    by Fraser P. Seitel, John Doorley ...
    Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Read more

    $12.99 USD

  • Marketing Services

    Competing Through Quality

    by Leonard L. Berry ...
    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that ... Read more

    $12.99 USD

  • Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

    by Ernan Roman ...
    Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales."When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our ... Read more

    $25.99 USD

  • Mobile Influence

    The New Power of the Consumer

    by Chuck Martin ...
    The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use ... Read more

    $2.99 USD