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Social Media and Society

An Introduction to the Mass Media Landscape

by Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Read more

$55.99 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Read more
Gen Z

The Superhero Generation

by Regina Luttrell, Karen McGrath ...

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they ... Read more

$32.99 USD

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they
... Read more
Social Media

How to Engage, Share, and Connect

by Regina Luttrell ...

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters ... Read more

$30.99 USD

WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters
... Read more
Audiobook

Rage and Hope

The Women's Movement through Its Most Powerful Campaigns

by Regina Luttrell ...

Unabridged

7 hours

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration transform into action, and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something ... Read more

$27.00 USD

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Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact.How did frustration transform into action, and hope sustain a movement through more than a century of setbacks and victories? The answer lies in something
... Read more
The PR Agency Handbook

by Regina Luttrell, Luke W. Capizzo, Adrienne A. Wallace ...

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Read more

$36.99 USD

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The
... Read more
Public Relations Campaigns

An Integrated Approach

by Regina M. Luttrell, Luke W. Capizzo ...

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR ... Read more

$100.99 USD

Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR
... Read more
Brew Your Business

The Ultimate Craft Beer Playbook

by Regina Luttrell, M. Todd Luttrell, Karen McGrath, Sean McGrath ...

Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, ... Read more

$35.69 USD

Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting,
... Read more
The Millennial Mindset

Unraveling Fact from Fiction

by Regina Luttrell, Karen McGrath ...

We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation?The ... Read more

$44.59 USD

We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation?The
... Read more
A Practical Guide to Ethics in Public Relations

by Regina Luttrell, Jamie Ward ...

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required ... Read more

$38.89 USD

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required
... Read more
The PR Agency Handbook

by Regina M. Luttrell, Luke W. Capizzo ...

A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college ... Read more

$70.99 USD

A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college
... Read more
Public Relations and the Rise of AI

Edited by Regina Luttrell, Adrienne A. Wallace ...

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Read more

$60.99 USD

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to
... Read more
Strategic Social Media as Activism

Repression, Resistance, Rebellion, Reform

Edited by Regina Luttrell, Adrienne Wallace ...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action ... Read more

$57.99 USD

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action
... Read more

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“regina luttrell”

Social Media and Society

Gen Z

Social Media

Rage and Hope

The PR Agency Handbook

Public Relations Campaigns

Brew Your Business

The Millennial Mindset

A Practical Guide to Ethics in Public Relations

The PR Agency Handbook

Public Relations and the Rise of AI

Strategic Social Media as Activism

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