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“r b smarta”

Showing 1 - 12 of 12 results for “r b smarta”
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  • Strategic Pharmaceutical Marketing

    by Raja B.Smarta ...
    The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It ... Read more

    $130.00 USD or Free with Kobo Plus

  • Pharmaceuticals to Nutraceuticals

    A Shift in Disease Prevention

    by Dilip Ghosh, R. B. Smarta ...
    Recently, there has been a fundamental shift in the global health and wellness industry from disease treatment to preventing chronic diseases. The use of nutraceuticals and functional foods in prevention efforts could lead to a decreased dependency on drugs. The pharmaceutical industry recognizes this shift; however, serious concerns have arisen regarding the claimed efficacy, quality, and safety ... Read more

    $70.99 USD

  • Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

    Edited by Dilip Ghosh, Diana Bogueva, R. Smarta ...
    Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate ... Read more

    $134.99 USD

  • Innovation in Healthy and Functional Foods

    Edited by Dilip Ghosh, Shantanu Das, Debasis Bagchi, R.B. Smarta ...
    The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today's consumers desire foods that go beyond basic nutrition-foods capable of promoting better health, or even playing a disease-prevention role. To meet this need for innovation, ... Read more

    $255.99 USD

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  • How Not to Diet

    The Groundbreaking Science of Healthy, Permanent Weight Loss

    by Michael Greger, M.D., FACLM ...
    Discover the cutting-edge science behind long-term weight loss success, in this powerful new book from the New York Times bestselling author of How Not to Die.Every month seems to bring a trendy new diet or weight loss fad—and yet obesity rates continue to rise, and with it a growing number of diseases and health problems. It’s time for a different approach.Enter Dr. Michael Greger, the ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Eat Move Sleep

    How Small Choices Lead to Big Changes

    by Tom Rath ...
    Once in a while, a book comes along that changes how you think, feel, and act every day.In Eat Move Sleep, #1 New York Times bestselling author Tom Rath delivers a book that will improve your health for years to come. While Tom’s bestsellers on strengths and well-being have already inspired more than 5 million people in the last decade, Eat Move Sleep reveals his greatest passion and expertise ... Read more

    $17.99 USD

  • Food Isn’t Medicine

    How Misinformation Is Harming Your Health – The Sunday Times Bestseller

    by Dr Joshua Wolrich ...
    Cut through diet myths, nutrition misinformation and wellness trends with the empowering, evidence-based guide from NHS doctor and nutritionist Joshua Wolrich.THE SUNDAY TIMES BESTSELLER'Excellent - I couldn't put it down' Jameela Jamil'A beacon of truth in a sea of misinformation' Alice Liveing---Does sugar cause type 2 diabetes? Are vegan diets always healthier? Is weight the main driver of... ... Read more

    $12.59 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Think and Eat Yourself Smart

    A Neuroscientific Approach to a Sharper Mind and Healthier Life

    by Dr. Caroline Leaf ...
    Science is beginning to understand that our thinking has a deep and complicated relationship with our eating. Our thoughts before, during, and after eating profoundly impact our food choices, our digestive health, our brain health, and more. Yet most of us give very little thought to our food beyond taste and basic nutritional content.In this revolutionary book, Dr. Caroline Leaf packs an ... Read more

    $13.99 USD

  • The Personalized Diet

    The Pioneering Program to Lose Weight and Prevent Disease

    by Eran Segal, PhD, Eran Elinav, MD, PhD ...
    A paradigm-shifting diet book that explains why one-size-fits-all diets don't work and helps readers customize their diet to lose weight and improve health.There are certain things we take as universal truths when it comes to dieting and health: kale is good; ice cream is bad. Until now. When Drs. Segal and Elinav published their groundbreaking research on personalized nutrition, it created a ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Bad Food Bible

    Why You Can (and Maybe Should) Eat Everything You Thought You Couldn't

    by Aaron Carroll ...
    " The Bad Food Bible knocks down a number of nutrition myths . . . [Carroll] closes the book with nine common-sense rules for healthy eating." — The Wall Street JournalAdvice about food can be confusing. There's usually only one thing experts can agree on: some ingredients—often the most enjoyable ones—are bad for you, full stop. But as physician and popular New York Times contributor Aa... ... Read more

    $14.39 USD or Free with Kobo Plus

  • Nutrition and Genomics

    Issues of Ethics, Law, Regulation and Communication

    Edited by David Castle, Nola Ries ...
    Nutrigenomics is the rapidly developing field of science that studies nutrient-gene interaction. This field has broad implications for understanding the interaction of human genomics and nutrition, but can also have very specific implications for individual dietary recommendations in light of personal genetics. Predicted applications for nutrigenomics include genomics-based dietary guidelines and ... Read more

    $77.99 USD

  • Formulating, Packaging, and Marketing of Natural Cosmetic Products

    Edited by Nava Dayan, Lambros Kromidas ...
    Balanced coverage of natural cosmetics, and what it really means to be "green"The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products-for instance, what "green" and "organic" really ... Read more

    $134.00 USD