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Inside the Leaders' Club

by Michael Skapinker ...

We are in increasingly uncertain times where senior executives are looking for high level and practical business advice from experts and peers on what works - what doesn't and how to navigate their way through the challenges of modern corporate life.Inside the Leaders’ Club is based on discussions with business leaders who share their expert tips. It will cover all elements of leadership from how ... Read more

$13.99 USD

We are in increasingly uncertain times where senior executives are looking for high level and practical business advice from experts and peers on what works - what doesn't and how to navigate their way through the challenges of modern corporate life.Inside the Leaders’ Club is based on discussions with business leaders who share their expert tips. It will cover all elements of leadership from how
... Read more

Crisis Communication

Practical PR Strategies for Reputation Management & Company Survival

by Peter Anthonissen ...

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this ... Read more

$31.99 USD

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this
... Read more
Who Cares Wins

How to enhance your bottom line through socially responsible business

by David Jones ...

Series series Financial Times Series
Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. ... Read more

$12.99 USD

Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked.
... Read more
Crisis, Issues and Reputation Management

by Andrew Griffin ...

Series series PR In Practice
Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Read more

$41.99 USD

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an
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Business Strategy

by George Stonehouse, Bill Houston ...

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Read more

$87.99 USD

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy
... Read more
Surviving the Daily Grind

Bartleby's Guide to Work

by Philip Coggan ...

We spend a lot of our time at work and would be depressed with nothing to do. But when it gets to Monday, many of us are already longing for the weekend and the prospect of escape. How did work become so tedious and stressful? And is there anything we can do to make it better?Based on his popular Economist Bartleby column, Philip Coggan rewrites the rules of work to help us survive the daily grind ... Read more

$11.99 USD

We spend a lot of our time at work and would be depressed with nothing to do. But when it gets to Monday, many of us are already longing for the weekend and the prospect of escape. How did work become so tedious and stressful? And is there anything we can do to make it better?Based on his popular Economist Bartleby column, Philip Coggan rewrites the rules of work to help us survive the daily grind
... Read more
The Relationship Revolution

Closing the Customer Promise Gap

by Larry Hochman ...

YOUR CUSTOMERS ARE ANGRY. VERY ANGRY!The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time low.This defining moment calls for nothing less than a 'Relationship Revolution'. The businesses that will prevail will be the ones who understand that ... Read more

$19.00 USD

YOUR CUSTOMERS ARE ANGRY. VERY ANGRY!The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply cynical. Trust in business is at an all-time low.This defining moment calls for nothing less than a 'Relationship Revolution'. The businesses that will prevail will be the ones who understand that
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Business Organisation for Construction

by Chris March ...

With a user-friendly style and a strong theoretical base, Business Organisation for Construction provides readers with the tools required to skillfully and successfully operate a business in today's construction industry. Arranged into three sections, Chris March explains:strategy and vision, business finance and the market placethe organization, recruitment, support, motivation and leadership of ... Read more

$70.99 USD

With a user-friendly style and a strong theoretical base, Business Organisation for Construction provides readers with the tools required to skillfully and successfully operate a business in today's construction industry. Arranged into three sections, Chris March explains:strategy and vision, business finance and the market placethe organization, recruitment, support, motivation and leadership of
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Reputation Management

The Future of Corporate Communications and Public Relations

by Tony Langham, PRCA ...

Series series PRCA Practice Guides
A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals ... Read more

$24.99 USD

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals
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Public Relations

A Practical Approach

by Ellen Gunning ...

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each ... Read more

$20.99 USD or Free with Kobo Plus

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectivesIllustrates new examples, case studies, quotations, and current trends from established practices in IrelandIntroduces all specialist areas of PR such as sponsorship, corporate image, crisis management, financial PR, etc. concluding with a future industry analysis for each
... Read more
Events Management

Principles and Practice

by Razaq Raj, Paul Walters, Tahir Rashid ...

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co ... Read more

$102.59 USD

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co
... Read more
Public Relations

by Paul Baines, John Egan, Frank Jefkins ...

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: ... Read more

$76.99 USD

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:
... Read more

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“michael skapinker”

Inside the Leaders' Club

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Crisis Communication

Who Cares Wins

Crisis, Issues and Reputation Management

Business Strategy

Surviving the Daily Grind

The Relationship Revolution

Business Organisation for Construction

Reputation Management

Public Relations

Events Management

Public Relations

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