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  • Social Marketing in Action

    Cases from Around the World

    Edited by Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil ...
    Series series Business and Management (R0)
    This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help ... Read more

    $125.99 USD