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Sold on Language

How Advertisers Talk to You and What This Says About You

by Julie Sedivy, Greg Carlson ...

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ... Read more

$30.00 USD

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the
... Read more

You Are Not So Smart

Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney ...

An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name.Whether you’re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here’s the truth: You are not so smart. You’re just as deluded as the rest of us—but that’s okay, ... Read more

$10.99 USD

Also available as: Audiobook

An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name.Whether you’re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here’s the truth: You are not so smart. You’re just as deluded as the rest of us—but that’s okay,
... Read more

Also available as: Audiobook
The Narcissism Epidemic

Living in the Age of Entitlement

by Jean M. Twenge, PhD, W. Keith Campbell, Ph.D. ...

The author of Generation Me explores the spread of narcissism in today’s culture and its catastrophic effects at every level of society.Narcissism—an inflated view of the self—is everywhere.Public figures say it’s what makes them stray from their wives. Teenagers and young adults hone it on social media, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people ... Read more

$14.99 USD

Also available as: Audiobook

The author of Generation Me explores the spread of narcissism in today’s culture and its catastrophic effects at every level of society.Narcissism—an inflated view of the self—is everywhere.Public figures say it’s what makes them stray from their wives. Teenagers and young adults hone it on social media, and celebrity newsmakers have elevated it to an art form. And it’s what’s making people
... Read more

Also available as: Audiobook
Writing to Be Understood

by Anne Janzer ...

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader.When you recognize what's happening, you can apply those same methods to your own writing.Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:Using analogies to illustrate unseen ... Read more

$9.99 USD or Free with Kobo Plus

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader.When you recognize what's happening, you can apply those same methods to your own writing.Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:Using analogies to illustrate unseen
... Read more
Reclaiming Conversation

The Power of Talk in a Digital Age

by Sherry Turkle ...

**“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern RomanceRenowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity ... Read more

$8.99 USD

Also available as: Audiobook

**“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern RomanceRenowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity
... Read more

Also available as: Audiobook
The Elephant in the Brain

Hidden Motives in Everyday Life

by Kevin Simler, Robin Hanson ...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about ... Read more

$15.19 USD

Also available as: Audiobook

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about
... Read more

Also available as: Audiobook
We Need to Talk

How to Have Conversations That Matter

by Celeste Headlee ...

"WE NEED TO TALK."Now in paperback, public radio journalist Celeste Headlee's insightful and urgent book on how to bridge what divides us—by having real conversationsBASED ON THE TED TALK WITH OVER 10 MILLION VIEWSNPR's Best Books of 2017"We Need to Talk is an important read for a conversationally-challenged, disconnected age. Headlee is a talented, honest storyteller, and her advice has helped me ... Read more

$7.99 USD

Also available as: Audiobook

"WE NEED TO TALK."Now in paperback, public radio journalist Celeste Headlee's insightful and urgent book on how to bridge what divides us—by having real conversationsBASED ON THE TED TALK WITH OVER 10 MILLION VIEWSNPR's Best Books of 2017"We Need to Talk is an important read for a conversationally-challenged, disconnected age. Headlee is a talented, honest storyteller, and her advice has helped me
... Read more

Also available as: Audiobook
How Minds Change

The Surprising Science of Belief, Opinion, and Persuasion

by David McRaney ...

A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times ... Read more

$16.99 USD

Also available as: Audiobook

A powerful, compassionate investigation of why it’s so hard to change your mind—and the transformative effects that follow when you do—by the internationally bestselling author of You Are Not So Smart"A riveting read on the art and science of persuasion . . . In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them." —Adam Grant, #1 New York Times
... Read more

Also available as: Audiobook
Compelling People

The Hidden Qualities That Make Us Influential

by John Neffinger, Matthew Kohut ...

Required reading at Harvard Business School and Columbia Business School.Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few ... Read more

$12.99 USD

Required reading at Harvard Business School and Columbia Business School.Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few
... Read more
Invisible Influence

The Hidden Forces that Shape Behavior

by Jonah Berger ...

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of HabitIf you’re like most people, ... Read more

$13.99 USD

Also available as: Audiobook

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of HabitIf you’re like most people,
... Read more

Also available as: Audiobook
Raising Critical Thinkers

A Parent's Guide to Growing Wise Kids in the Digital Age

by Julie Bogart ...

A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age.Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will ... Read more

Was $7.99 USD Now $5.99 USD

Also available as: Audiobook

A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age.Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will
... Read more

Also available as: Audiobook
Mindwise

Why We Misunderstand What Others Think, Believe, Feel, and Want

by Nicholas Epley ...

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is ... Read more

$5.99 USD

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is
... Read more

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Sold on Language

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You Are Not So Smart

The Narcissism Epidemic

Writing to Be Understood

Reclaiming Conversation

The Elephant in the Brain

We Need to Talk

How Minds Change

Compelling People

Invisible Influence

Raising Critical Thinkers

Mindwise

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