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A Competitive Future for Europe?

Towards a New European Industrial Policy

Edited by P.R. Beije, J. Groenewegen, I. Kostoulas, J. Paelinck, C W A M Van Paridon ...

Series series Routledge Library Editions: Economics of the European Union
A Competitive Future for Europe (1987) surveys industrial policy in Europe, looking at policy in each EEC country and at collaborative initiatives. It assesses European industrial policy and the need for a coherent collective outlook if the EEC is to successfully compete with the United States and Japan. ... Read more

$77.99 USD

A Competitive Future for Europe (1987) surveys industrial policy in Europe, looking at policy in each EEC country and at collaborative initiatives. It assesses European industrial policy and the need for a coherent collective outlook if the EEC is to successfully compete with the United States and Japan.
... Read more
The Future of Public Relations

AI’s Impact on History, Practice, Ethics, and Education

Edited by Pelin Hürmeriç, Ege Simge Demirel ...

Series series Routledge New Directions in PR & Communication Research
This foundational book on artificial intelligence and public relations aims to provide an in-depth perspective on integrating AI technologies within the public relations discipline. AI systems are not only tools for automating tasks but also instruments for enhancing creativity and judgement. While communication professionals have traditionally focussed on human-to-human interaction, the advent of ... Read more

$64.99 USD

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This foundational book on artificial intelligence and public relations aims to provide an in-depth perspective on integrating AI technologies within the public relations discipline. AI systems are not only tools for automating tasks but also instruments for enhancing creativity and judgement. While communication professionals have traditionally focussed on human-to-human interaction, the advent of
... Read more
Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

$10.99 USD

Also available as: Audiobook

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with
... Read more

Also available as: Audiobook
Biodiversity Conservation - Challenges for the Future

Edited by Laladhas K.P., Oommen V. Oommen, Sudhakaran P.R. ...

Biodiversity Conservation Challenges for the Future is a multidisciplinary book, linking topics on biodiversity, conservation, food and nutrition, organic farming, food security and sustainable management. The book summarizes the key ideas for meeting the challenges of biodiversity conservation. It presents suggestions and recommendations and reiterates the need for raising awareness among a ... Read more

$31.99 USD

Biodiversity Conservation Challenges for the Future is a multidisciplinary book, linking topics on biodiversity, conservation, food and nutrition, organic farming, food security and sustainable management. The book summarizes the key ideas for meeting the challenges of biodiversity conservation. It presents suggestions and recommendations and reiterates the need for raising awareness among a
... Read more
India's Saudi Policy

Bridge to the Future

by P. R. Kumaraswamy, Md. Muddassir Quamar ...

Series series Political Science and International Studies (R0)
The book traces India’s Saudi Policy and locates the current state of bilateral relations and the challenges it faces. It argues that during the Cold War the relations were largely shaped by the Pakistan factor which in turn inhibited both sides from exploring the importance and value of one another. As a result, the relations were largely transactional and marginal. The end of the Cold War ... Read more

$49.99 USD

The book traces India’s Saudi Policy and locates the current state of bilateral relations and the challenges it faces. It argues that during the Cold War the relations were largely shaped by the Pakistan factor which in turn inhibited both sides from exploring the importance and value of one another. As a result, the relations were largely transactional and marginal. The end of the Cold War
... Read more
Audiobook

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday ...

Narrated by Ryan Holiday ...

Unabridged

2 hours 40 min

A primer on the future of PR, marketing, and advertising—now revised and updated with new case studiesMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build ... Read more

Was $10.99 USD Now $4.99 USD

Also available as: eBook

A primer on the future of PR, marketing, and advertising—now revised and updated with new case studiesMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build
... Read more

Also available as: eBook
Audiobook

Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

by Ryan Holiday ...

Narrated by Ryan Holiday ...

Unabridged

2 hours 17 min

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and ... Read more

$13.99 USD

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and
... Read more

Audiobook

Trust Me, I'm Lying

Confessions of a Media Manipulator

by Ryan Holiday ...

Narrated by Ryan Holiday ...

Unabridged

6 hours 25 min

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my ... Read more

$17.99 USD

Also available as: eBook

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my
... Read more

Also available as: eBook
Audiobook

Selling the Invisible

A Field Guide to Modern Marketing

by Harry Beckwith ...

Narrated by Jeffrey Jones ...

Abridged

1 hour 36 min

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Read more

$14.99 USD

Also available as: eBook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Read more

Also available as: eBook
Audiobook

This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

Narrated by Seth Godin ...

Unabridged

7 hours 2 min

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$17.50 USD

Also available as: eBook

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more

Also available as: eBook
Audiobook

Bold

How to Go Big, Create Wealth and Impact the World

by Peter H. Diamandis, Steven Kotler ...

Narrated by Steven Kotler ...

Unabridged

9 hours 7 min

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s ... Read more

$25.99 USD

Also available as: eBook

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill ClintonA radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools, Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s
... Read more

Also available as: eBook
Audiobook

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz ...

Narrated by Kevin Kenerly ...

Unabridged

7 hours 57 min

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Read more

$25.99 USD

Also available as: eBooks

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult
... Read more

Also available as: eBooks

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Recommended For You

Top Series in United States

Routledge New Directions in PR & Communication Research

Political Science and International Studies (R0)

Routledge Library Editions: Economics of the European Union

A Competitive Future for Europe?

The Future of Public Relations

Growth Hacker Marketing

Biodiversity Conservation - Challenges for the Future

India's Saudi Policy

Growth Hacker Marketing

Growth Hacker Marketing

People who read these also enjoyed

Trust Me, I'm Lying

Selling the Invisible

This Is Marketing

Bold

The Hard Thing About Hard Things

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Routledge New Directions in PR & Communication Research

Political Science and International Studies (R0)

Routledge Library Editions: Economics of the European Union

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