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“edwin n torres”

Showing 1 - 12 of 12 results for “edwin n torres”
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  • Customer Service Marketing

    Managing the Customer Experience

    by Edwin N. Torres, Tingting Zhang ...
    This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real-life applications through examples from ... Read more

    $57.99 USD

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  • Business Model Generation

    A Handbook for Visionaries, Game Changers, and Challengers

    by Alexander Osterwalder, Yves Pigneur ...
    Series Book 1 - The Strategyzer Series
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Read more

    $22.00 USD

  • Design Thinking

    Integrating Innovation, Customer Experience, and Brand Value

    by Thomas Lockwood ...
    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Read more

    $17.99 USD

  • Principles of Integrated Marketing Communications

    An Evidence-based Approach

    by Lawrence Ang ...
    Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

    $118.99 USD

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    by Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

    $9.99 USD or Free with Kobo Plus

  • HBR's 10 Must Reads on Collaboration (with featured article "Social Intelligence and the Biology of Leadership," by Daniel Goleman and Richard Boyatzis)

    by Harvard Business Review, Daniel Goleman, Richard E. Boyatzis, Morten Hansen ...
    Series series HBR's 10 Must Reads
    Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations ... Read more

    $17.99 USD or Free with Kobo Plus

  • Marketing Communications

    A European Perspective

    by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...
    Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

    $38.99 USD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.99 USD

  • Driving Results Through Social Networks

    How Top Organizations Leverage Networks for Performance and Growth

    by Robert L. Cross, Robert J. Thomas ...
    Series Book 265 - Jossey-Bass Leadership Series
    Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how ... Read more

    $21.00 USD

  • Innovation Management

    by Jan van den Ende ...
    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, ... Read more

    $55.99 USD

  • HBR's 10 Must Reads 2015

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey AwardWinning article "The Focused Leader") (HBR's 10 Must Reads)

    by Harvard Business Review, Daniel Goleman, W. Chan Kim, Clayton M. Christensen, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and ... Read more

    $17.99 USD or Free with Kobo Plus

  • Design Thinking for the Greater Good

    Innovation in the Social Sector

    by Jeanne Liedtka, Daisy Azer, Randy Salzman ...
    Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten ... Read more

    $21.99 USD