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derek rucker

Showing 1 - 12 of 12 results for “derek rucker
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  • The Creative Brief Blueprint

    Crafting Strategy That Generates More Effective Advertising

    As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They don't achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people ... Read more

    $9.99 USD or Free with Kobo Plus

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  • Running Meetings (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks... ... Read more

    $10.99 USD or Free with Kobo Plus

  • Perfect Phrases for Communicating Change

    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, ... Read more

    $12.99 USD

  • Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication, and Growing a Winning Team

    Series series Perfect Phrases Series
    The Right Phrase for Every Situation…Every TimeWhether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-to-use phrases for every situation. From managing interpersonal conflicts to motivating an entire ... Read more

    $12.99 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • Rath & Strong's Six Sigma Team Pocket Guide

    by Rath & Strong ...
    The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, ... Read more

    $12.99 USD

  • Amp Up Your Sales

    Powerful Strategies That Move Customers to Make Fast, Favorable Decisions

    by Andy Paul ...
    Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business.Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has ... Read more

    $6.99 USD

  • First-Time Leader

    Foundational Tools for Inspiring and Enabling Your New Team

    First-time leaders get motivational and planning tools from top executive coaching firmsThe First-Time Leader provides basic frameworks, processes, and tools to help first-time leaders and their teams deliver better results faster. Leading is about inspiring and enabling others to do their absolute best, together, to realize a meaningful and rewarding shared purpose. Authors George Bradt, Managing ... Read more

    $15.00 USD

  • How to Be a Manager : A Guide for Success and Profits for Managers and Leaders in These Difficult Times

    by Min Binning ...
    The managerial position in most companies is the most coveted position to have. Once you've moved to this level of employment, there's no turning back. But, being a manager and being good at it are two different things. Not all people are manager material and good management is hard to find in today's world and economy. As a manager, it's your responsibility to ensure that you are the leader that ... Read more

    $9.98 USD or Free with Kobo Plus

  • 21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

    by Manal Haddad ...
    An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the ... Read more

    $8.99 USD

  • Keep Your Customers

    How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty

    by Ali Cudby ...
    This fresh take on retention and revenue is "a useful guide to long-term customer loyalty that's engaging, insightful and actionable . . . a fast, easy read" (Jonathan Tower, Managing Partner, Catapult VC).It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company's process to keep its customers is tied directly to its revenue and ... Read more

    $8.09 USD or Free with Kobo Plus

  • Start Coaching Online

    by V.T. ...
    Want to set up a mobile business, where you can travel and run your business at the same time? Well, you can start your own coaching courses online! Many people want information fast, and immediate. That means you can tap on the internet to provide these people with the information they want. This ebook compiles tons of tips from REAL online coaches around the world, sharing their tips and ... Read more

    $3.99 USD