Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “derek d rucker”
Skip side bar filters

  • The Cambridge Handbook of Consumer Psychology

    Edited by Cait Lamberton, Derek D. Rucker, Stephen A. Spiller ...
    Series series Cambridge Handbooks in Psychology
    In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand ... Read more

    $68.99 USD

  • The Cambridge Handbook of Consumer Psychology

    Edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton ...
    Series series Cambridge Handbooks in Psychology
    Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past ... Read more

    $54.99 USD

  • The Creative Brief Blueprint

    Crafting Strategy That Generates More Effective Advertising

    by Kevin McTigue, Derek Rucker ...
    As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They don't achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people ... Read more

    $9.99 USD or Free with Kobo Plus

People who read these also enjoyed

  • Running Meetings (HBR 20-Minute Manager Series)

    by Harvard Business Review ...
    Series series 20-Minute Manager
    Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks... ... Read more

    $10.99 USD or Free with Kobo Plus

  • The Will to Lead,The Skill to Teach: Transforming Schools at Every Level

    Transforming Schools at Every Level

    by Anthony Muhammad, Sharroky Hollie ...
    Series series Essentials for Principals
    School improvement begins with self-examination and honest dialogue about socialization, bias, discrimination, and cultural insensitivity. The authors acknowledge both the structural and sociological issues that contribute to low-performing schools, and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute ... Read more

    $25.99 USD

  • Perfect Phrases for Communicating Change

    by Lawrence Polsky, Antoine Gerschel ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERYSITUATION . . . EVERY TIMEEmployees respond to organizational change with worry, fear, and sometimeseven panic. Your job is to keep them motivated and focused—so you mustchoose your words carefully during times of upheaval.Perfect Phrases for Communicating Change has hundreds of ready-to-use phrasesfor ensuring your employees make the transition with clarity, commitment, ... Read more

    $12.99 USD

  • Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication, and Growing a Winning Team

    by Linda Eve Diamond ...
    Series series Perfect Phrases Series
    The Right Phrase for Every Situation…Every TimeWhether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-to-use phrases for every situation. From managing interpersonal conflicts to motivating an entire ... Read more

    $12.99 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • Employee Engagement in Theory and Practice

    Edited by Catherine Truss, Kerstin Alfes, Rick Delbridge, Amanda Shantz, Emma Soane ...
    In recent years there has been a weight of evidence suggesting that engagement has a significantly positive impact on productivity, performance and organisational advocacy, as well as individual wellbeing, and a significantly negative impact on intent to quit and absenteeism from the work place.This comprehensive new book is unique as it brings together, for the first time, psychological and ... Read more

    $99.99 USD

  • Rath & Strong's Six Sigma Team Pocket Guide

    by Rath & Strong ...
    The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, ... Read more

    $12.99 USD

  • Positive School Leadership

    Building Capacity and Strengthening Relationships

    by Joseph F. Murphy, Karen Seashore Louis ...
    This landmark book translates positive and asset-based understandings of organizations to develop a powerful model of school leadership that is grounded in both existing research and the complexities of life in schools. The authors—both senior scholars in educational leadership—apply insights from positive psychology to the role and function of educational leaders. The Positive School Leadership ... Read more

    $40.99 USD

  • Amp Up Your Sales

    Powerful Strategies That Move Customers to Make Fast, Favorable Decisions

    by Andy Paul ...
    Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business.Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has ... Read more

    $6.99 USD

    Also available as: Audiobook

    Also available as: Audiobook