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Showing 1 - 12 of 77 results for “dan kennedy”
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  • No B.S. Marketing to the Affluent (Fourth Edition)

    The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

    by Dan S. Kennedy, Martin J. Fischer ...
    Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act ... Read more

    $14.99 USD

  • No B.S. Direct Marketing

    The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits

    by Dan S. Kennedy ...
    Series series No B.S.
    The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new ... Read more

    $14.99 USD

  • Loser Goes First

    My Thirty-Something Years of Dumb Luck and Minor Humiliation

    by Dan Kennedy ...
    It all begins on Christmas morning, 1978. Dan Kennedy is ten years old and wants a black Gibson Les Paul guitar, the kind Peter Frampton plays. It will be his passport to the coolest (only) band in the neighborhood—Jokerz. He doesn’t get it. Instead, his parents present him with what they think he wants most, a real-estate loan calculator (called the Loan Arranger) and a maroon velour pullover ... Read more

    $4.99 USD

  • The Ultimate Marketing Plan

    Target Your Audience! Get Out Your Message! Build Your Brand!

    by Dan S Kennedy ...
    The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of his bestselling The ... Read more

    $11.99 USD

  • Make 'Em Laugh & Take Their Money

    A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

    by Dan S. Kennedy ...
    A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor.People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Ultimate Sales Letter 4Th Edition

    Attract New Customers. Boost your Sales.

    by Dan S Kennedy ...
    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • No B.S. Ruthless Management of People and Profits

    No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

    by Dan S. Kennedy ...
    Series series No B.S.
    What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • No B.S. Guide to Making Them Believe

    How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

    by Dan S. Kennedy, Chip Kessler ...
    Series series No B.S.
    DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for ... Read more

    $9.99 USD

  • No B.S. Price Strategy

    The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

    by Dan S. Kennedy ...
    Series series No B.S.
    What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them ... Read more

    $14.99 USD

  • What Works in Community News

    Media Startups, News Deserts, and the Future of the Fourth Estate

    by Ellen Clegg, Dan Kennedy ...
    A groundbreaking study of the journalism startups that are solving the local news crisis one community at a timeA must-read for activists, entrepreneurs, and journalists who want to start local news outlets in their communitiesLocal news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

    The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

    by Dan S. Kennedy ...
    Series series No B.S.
    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, ... Read more

    $8.99 USD

  • Own Your Freedom

    Sustainable Wealth for a Volatile World

    by David Phelps, Dan Kennedy ...
    What do most business owners have in common? A lack of freedom.If you're like most owners, tied to the business, you likely:Actively work in the business, trading your time for dollars.Follow Wall Street's advice, putting your savings away until "retirement," rather than putting it to work today.Wonder whether you'll ever have "enough" to step away from full-time active work.If you've picked up ... Read more

    $14.99 USD