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The People Business

How Ten Leaders Drive Engagement Through Internal Communications

by Annabel Dunstan, Imogen Osborne ...

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.In many companies, internal communications (IC) is too often not seen as a credible contributor to overall ... Read more

$46.99 USD

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.In many companies, internal communications (IC) is too often not seen as a credible contributor to overall
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The Story Wars

by Erik Saelens ...

Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Read more

$25.00 USD or Free with Kobo Plus

Temporary half price!Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it
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Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
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The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

$8.99 USD
How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

by Kristin Jerome ...

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new ... Read more

$1.25 USD or Free with Kobo Plus

Every small business owner knows how hard it can be to spread the word about their business. Instagram is the key to getting the word out to over 700 million potential customers quickly and growing your business. In this book, I explain exactly how to use the many benefits of Instagram to earn more money and gain loyal customers.In this book I outline exactly how to gain a large number of new
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Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

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The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
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Marketing Demystified

by Donna Anselmo ...

Series series Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the
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Online Marketing Curator

Ads and SEO Traffic Source

by Herbert O Nobleman ...

Series Book 1 - Online Marketing Curator - Affiliate Friendly
Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Read more

$2.50 USD

Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to
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Brilliant PR

Create A Pr Sensation, Whatever Your Budget, Whatever Your Business

by Cathy Bussey ...

Series series Brilliant Business
Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago. ... Read more

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Cathy Wallace is features editor of PRWeek, the leading title for the UK PR industry. Prior to PRWeek she worked for a range of daily and weekly newspapers and magazines, and first cut her teeth as a trainee reporter on a local newspaper more than seven years ago.
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How to Get 1k YouTube Views ?

by benoit dubuisson ...

So you wanna get 10,000 REAL views on your Youtube video! Great! This ebook will show you 14 surefire ways to explode your views and subscriber count in a short time. There are many reasons why you may want more views to your videos. It could be that you’re in business or just simply want to be famous. Whatever it is, video is the greatest promotion tool on the net. You can leverage the power of ... Read more

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So you wanna get 10,000 REAL views on your Youtube video! Great! This ebook will show you 14 surefire ways to explode your views and subscriber count in a short time. There are many reasons why you may want more views to your videos. It could be that you’re in business or just simply want to be famous. Whatever it is, video is the greatest promotion tool on the net. You can leverage the power of
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Corporate Communication

A Marketing Viewpoint

by Klement Podnar ...

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Read more

$84.99 USD

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of
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Reviews Sell Books

by Christine Nolfi ...

Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers.You’ll discover:How to find reviewers, sometimes in the most ... Read more

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Looking to spark sales of your book? Reviews Sell Books will show you simple, step-by-step ways to find reviewers in a variety of places to get the reviews your book deserves. This short manual is filled with helpful links and samples of successful query letters you can use as idea starters to grab the attention of potential reviewers.You’ll discover:How to find reviewers, sometimes in the most
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The People Business

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The Story Wars

Marketing Metrics

The Fall of Advertising and the Rise of PR

How to Turn Instagram Into a Money Making Machine: The Ultimate Guide for Small Business Owners

Business-to-Business Marketing

Marketing Demystified

Online Marketing Curator

Brilliant PR

How to Get 1k YouTube Views ?

Corporate Communication

Reviews Sell Books

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